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Heidi currently owns and runs Hire Motives, a boutique executive recruiting firm serving a broad range of industries. Heidi has her MBA from UCLA’s Anderson School and her BBA in finance from the University of Kentucky. She lives with her husband and three boys in Manhattan Beach. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1595878301710-2PVJLTZ9XKITMQN2A5HP/Alex%2BGostomelsky.jpg Team Photos & Bios - Alex Gostomelsky Alex is a serial entrepreneur, startup advisor, and investor. He has led venture and corporate development projects with early stage startups up to the F1000, bringing corporate strategy and go-to-market expertise to critical initiatives. Previously, Alex launched, and later exited, a cryptocurrency hedge fund, where he served as COO and led fundraising. 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Register Now https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1559198818961-YFFO866K2Y61WVUPPB8H/image-asset.jpeg OUR MISSION https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1505790437854-ARD9NWR2WS46BKKJS58Q/bookbash2017heroimage.png OUR MISSION https://www.readysetread.org/old-donate daily 0.75 2019-09-07 https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1474760652794-FOFA2PAT19RV3GJF7B9T/image-asset.png old-DONATE https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1474169909900-PA3EV1HUEYMWTZO6R7K6/image-asset.png old-DONATE https://www.readysetread.org/contact-us daily 0.75 2020-06-30 https://www.readysetread.org/literacy-partners daily 0.75 2016-09-21 https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1474004396761-TT1BV654BPWCPP0EKZJO/resources.png Literacy Partners https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473876971055-EAY8FYZYWANKVQJ837T5/CP-Logo.png Literacy Partners https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473877210437-BX3KV8URY1JBXXTDZ643/image-asset.png Literacy Partners https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473877898315-MP3Q7L0CUQS6Z8ZJLZ4P/image-asset.jpeg Literacy Partners https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1474403516564-SDQUTM0ZY9TGZ6RDC24N/RIF.png Literacy Partners https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473878741244-5UL8FK35E3EBYISPB31Z/image-asset.png Literacy Partners https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473879025993-UN47O8RAXTQ93BPMDHVI/image-asset.jpeg Literacy Partners https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473879210344-T2F90EVV27WYOMJ6EI4G/image-asset.gif Literacy Partners https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473879635669-HPCWLWSAC5IIUNLNZSUP/image-asset.jpeg Literacy Partners https://www.readysetread.org/old-about-us daily 0.75 2020-07-24 https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473885523445-RH1FJWFF94XLAO3V6HER/ready-set-read-steps.png ABOUT US https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473884400580-CL88SWRJ2B98DA39FX8U/image-asset.png ABOUT US https://www.readysetread.org/our-team daily 0.75 2026-03-16 https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/6428621f-dc7b-4b11-8f83-10554179323a/IMG_1842.jpg Our Team Lauren Wagman Executive Director For more than 15 years, Lauren has led mission-driven organizations to achieve greater impact on urgent social issues. She is especially committed to the field of early childhood development, and two-generation strategies that focus on children and their parents. Lauren is thrilled to join Ready, Set, Read! to steward its growth and ensure Los Angeles families have access to books, resources and support to lay the foundation for their children’s lifelong learning. Lauren has a BA from Vanderbilt University, where she was an Ingram Scholar, and an MBA from the USC Marshall School of Business, where she was a Society and Business Fellow. Lauren is a devoted library advocate, a 15-year member of her beloved book club, and genuinely believes in the simple yet profound power of books to change lives. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/c5ac1dd0-ff77-4040-80d3-6767915b5ee1/Screen+Shot+2025-01-03+at+9.56.43+AM.png Our Team Elvira Armas Board Member Dr. Elvira G. Armas is the Director of the Center for Equity for English Learners (CEEL) and Affiliated Faculty in the School of Education at Loyola Marymount University, where she leads and supports CEEL’s P-21 local and national collaborative engagement initiatives. With over 35 years of experience, Dr. Armas has served as a bilingual classroom teacher, mentor, district advisor, staff developer, grant writer, and faculty at three institutions of higher education. She has also successfully led initiatives at the school, district, county, state, and university levels that include co-design, implementation and evaluation efforts focused on advancing equity and opportunity for English Learner and Multilingual students. Additionally, Dr. Armas has also served as writer, coordinator, director, and co-principal investigator of over 25 federal, state, and foundation-funded projects, managing up to $3 million dollar budgets. Having co-authored several articles, policy briefs, and book chapters, her research focuses on teacher preparation, teaching and learning in bilingual settings, parent/community engagement, and assessment. Her work is published as lead author for the English Learner Master Plan Playbook: Developing Equitable Local Policies for Multilingual and English Learner Students and mas is also the lead author of the policy brief Bilingual Teacher Residencies in California: Findings and Recommendations for Policy and Practice, for example. She holds a teaching credential with bilingual authorization in Spanish as well as an administrative credential. She earned an Ed.D. from the University of Southern California with an emphasis in Language, Literacy and Learning. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/0d453df2-2203-427a-be62-398b3d5e1f6a/Screenshot+2026-02-06+at+10.51.22%E2%80%AFAM.png Our Team Jesse Byrd Board Member Jesse Byrd is an award winning children's book author and top-selling literary agent. His professional career started at Google as a Program Manager before continuing on to Ernst & Young as the Head of Communications for Middle East & North Africa. After, he was the CEO and CCO of former NBA All-Star Baron Davis’ children’s media company, UWish - overseeing development of kids animation, merch, books, music, and more. His latest corporate partnership was as the Head of Brand Voice for the NBA during the revamp of their app. He spends most of his time now in the children’s media space where he represents 22 authors and illustrators across 12 countries and has helped turn over 400 kids into published authors in the last 3 years via a workshop he developed. He's the youngest NPR Foundation Board Member, and also serves on the board of Somnology (an innovative sleep tech company in Silicon Valley), Critical Breakdown (a nonprofit helping emerging musicians find the support they need to grow their career alongside Grammy award winning artists and LiveNation execs), and, proudly, READY, SET, READ! Jesse was the top-selling literary agent by volume in 2022, has been amongst the top of the list each year since, and co-founded a new venture, Moonbeam Literary & Media, with Sesame Street + Fred Rodgers Fellow and filmmaker, Rebecca Chu. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/93a50a8d-f783-464e-b6c4-e6fba94345f7/Dr.+Bianca+Coker.jpg Our Team Bianca Coker Board Member Dr. Bianca Coker has 30 years of experience in education. She taught math and STEM courses from grades 7 – college for over 20 years. Then she served families at the district and regional levels as a math and science coordinator. Bianca is currently the owner/operator of a new Sylvan Learning Center serving Brentwood, Santa Monica, and Pacific Palisades. She understand how critical early literacy is to a child’s current and future academic success. She believes in the mission of Ready Set Read and supports the mission as a member of the program committee. Bianca and her husband Jerry new to Santa Monica and love their new location. They look forward to contributing to the community and being able to explore more of what California has to offer. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/f063f48a-188c-4b88-a57c-7ec1b3e28c4a/Sean+Headshot+2+resize.jpg Our Team Sean Foley Board Member Sean brings more than 15 years of experience in organizational development, specializing in behavior change and psychological measurement. His career spans a wide range of industries—from early‑stage startups to Fortune 500 companies—where he has advised leaders on building effective, evidence‑based systems that support learning, performance, and organizational health. His professional focus on how individuals and groups develop aligns closely with his commitment to early literacy and as a board member, Sean is dedicated to advancing Ready, Set, Read’s mission to bring meaningful, engaging reading experiences to children and families. He believes strongly in fostering a love of learning from an early age and is committed to helping more parents share the joy and long‑term benefits of reading with their children. Sean holds BA from Colby College and an M.S. in Industrial‑Organizational Psychology from San Diego State University. When not working Sean enjoys cooking, watching baseball, and spending time with his wife and 3 young boys- all of whom are avid readers. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1595878301710-2PVJLTZ9XKITMQN2A5HP/Alex%2BGostomelsky.jpg Our Team Alex Gostomelsky Board Member Alex is a serial entrepreneur, startup advisor, and investor. He has led venture and corporate development projects with early stage startups up to the F1000, bringing corporate strategy and go-to-market expertise to critical initiatives. Previously, Alex launched, and later exited, a cryptocurrency hedge fund, where he served as COO and led fundraising. He began his career in banking and holds an MBA from UCLA Anderson. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1596214308552-FJO45ZPOJ3YGG8GL0H83/ALewis1.jpg Our Team Ashely Lewis Hunter Board Member Ashley currently works as a primary care physician at UCLA in Santa Monica and supervises resident physicians at Venice Family Clinic. She also co-teaches an advocacy course for resident physicians at UCLA. When she isn’t working, she loves spending time with her family and reading with her children. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/a184556d-0f76-411d-a189-44cd7ec9ed56/IMG_3476.JPG Our Team - Make it stand out Matt Kaplan Matt has been a children’s entertainment marketing executive for over 10 years. Currently, Matt leads Sales Development for WildBrain, spearheading the development, packaging and execution of ad sales content solutions for brands and sponsors across WildBrain’s many digital platforms including YouTube and Roblox. Matt received his MBA from UCLA Anderson School of Management and his BS from Boston University. In his spare time, he enjoys the rewards of reading with his two daughters. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/3764a933-30b5-4d77-b42c-f6082cd092a7/Marsolan+Headshot.jpeg Our Team Betsy Marsolan Board Member Betsy is the co-founder of Miles to Row, a diverse and inclusive children’s book shop. Each month, new stories are featured that celebrate race, religion, ethnicity, identity, families, and disabilities. She is passionate about helping children to have access to stories that both reflect themselves as well as give them insight into others. Prior to starting her book shop, Betsy served in various technical leadership positions within CBS Interactive as well as General Electric. She graduated with a BS in Industrial Engineering from Columbia University and has earned an MBA from UCLA Anderson’s School of Management. Outside of work, Betsy enjoys running and is an avid reader. She also serves on the board and volunteers for several nonprofits supporting CHARGE Syndrome, a rare disease that her son has, as well as advocates for special education within SMMUSD. She lives in Santa Monica with her husband and two children. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/86239375-3c5c-4269-afd8-836e9228e85a/Rebekah+Weikel_Portrait_8x8.jpeg Our Team - Make it stand out Rebekah Weikel Board Member Rebekah Weikel combines a foundation in economics and the arts with experience in publishing and communications for her role with Capital Group’s Quantitative Research and Analytics group, which focuses on strategy and process. Previously, Rebekah worked in the arts and culture space as an editor and public relations professional, producing large-scale events for book releases by artists such as David Lynch, Patti Smith, Wim Wenders, and actor Michael Caine. From 2007 to 2010, she managed the proto-electronic band Silver Apples, organizing international tours across North America, Europe, and Japan and securing prominent media placements that helped reestablish the group’s cultural relevance. She also founded Penny-Ante, an independent press that published critically-praised titles—one of which was named to The Guardian’s “Best of Fiction” list—until 2016. Afterward, she consulted with book publishers on title acquisition, marketing strategy, and grant funding. In addition to her current work with Ready, Set, Read!, Rebekah serves on the Board of Directors of Mezzanine, a nonprofit dedicated to expanding audiences for contemporary art cinema and the founding body behind the Los Angeles Festival of Movies. She is also a published writer, with essays and reviews appearing in Artforum, Art in America, and elsewhere, and the curator behind Interlude Docs, a small online archival project comprised of contributions from writers, artists, and filmmakers. She lives in Los Angeles with her young son, a new and avid reader. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/08cee9f5-4e7b-480d-a0e6-707d9927eee1/Jordania+Headshot+1.jpg Our Team - Make it stand out Jordania Pereyra Jordania Pereyra is a Software Engineer and Web Accessibility Specialist dedicated to bridging high‑performance software engineering with digital inclusivity. She leverages deep technical expertise to build robust web experiences that are not only functional and scalable, but also accessible to all users—helping ensure people of all abilities can navigate, understand, and benefit from technology. In her professional work, Jordania is known for translating accessibility standards into practical engineering and design decisions that teams can adopt and sustain over time. She brings an MBA‑informed, systems‑thinking approach to her work—connecting user needs, business outcomes, and long‑term product quality. She is also an active leader in DEI and tech communities, serving as a Co‑Chair for the Capital Group Los Angeles chapter of CG Unidos and spearheading local initiatives for her company’s accessibility chapter, grounded in a belief that technology should be a tool for universal empowerment. Jordania’s commitment to equity extends into her philanthropic leadership. She serves on the ScholarBridge Committee of The Fulfillment Fund, sits on the Board of Ready, Set, Read! and the Brooklyn Youth Tennis Association—supporting education access, early literacy, and youth development through mentorship and opportunity. A native of the Dominican Republic who immigrated to the United States at age seven, she brings a global perspective to her work and service. Outside of work, she enjoys sailing and playing tennis. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/f0c94f96-5b82-42b7-8f12-8a6b7734e039/2017FOX_Headshots_Karen_Sack-18.jpg Our Team - Make it stand out Karen Sack Board Member Karen Sack is the CFO for Disney Entertainment Television, a role she’s held since 2023. She oversees Financial Planning & Analysis, Business Strategy and Production Finance across Disney Entertainment’s global television networks, including ABC, Disney Channel, Freeform, FX and National Geographic, as well as its television studios, including 20th Television, 20th Television Animation, ABC Signature and FX Productions. Up until 2023, Karen was the Executive Vice President of Finance for FX Networks and FX Productions (FX’s in-house studio). Prior to joining FX in 2009, she worked at Fox Filmed Entertainment in various Finance roles, starting out in International Home Entertainment, then as VP, Finance at Fox Atomic (film production/distribution label) and then as VP, Operations Strategy. Prior to joining Fox in 2000, Karen spent 2 years as a Financial Analyst in the High Yield Fixed Income group of Trust Company of the West. Karen has a B.S. in Mechanical Engineering from the University of Pennsylvania and an MBA from UCLA. She lives in Pacific Palisades with her husband and daughter. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/ad65646c-4eca-47ca-9e9a-227078af5eb2/Heidi+Headshot+1.jpg Our Team Heidi Thompson Board Member After working in international finance for Sony Pictures and Warner Brothers and then starting a family, Heidi shifted her focus entirely to large nonprofits in an effort to get more involved in impacting the community. Heidi currently owns and runs Hire Motives, a boutique executive recruiting firm serving a broad range of industries. Heidi has her MBA from UCLA’s Anderson School and her BBA in finance from the University of Kentucky. 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https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1596825589683-NYR2ASL6FP8IZDTGZV5R/Untitled+design+%281%29.png 404 Page https://www.readysetread.org/salesforcebookdrive daily 0.75 2021-11-23 https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1597337129084-HO5U2DDIC5Z3JDIN7YSQ/2500x500_Red_Banner.png Salesforce RSR Book Drive https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1634539514442-7Z4TAT2NBB0TI36BZXY8/Salesforce_Corporate_Logo_RGB.png Salesforce RSR Book Drive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1473827317541-FXP7HU5DESA55IRIUT6L/RSR-logo-clean.png Salesforce RSR Book Drive - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1635292121356-JU3SX46MRN4EBP6I28WY/livres_v4.png Salesforce RSR Book Drive - $50 New book bundle purchased and delivered to one low-income family https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/54de2372-1d38-4d99-84ae-74ed4c004616/bookstack_x2.png Salesforce RSR Book Drive - $100 New book bundle purchased and delivered to two low-income families https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1635292155634-21KUYQVOUUA4CD7Z0ZW2/bookshelf_v3.png Salesforce RSR Book Drive - $500 One classroom library of new books purchased and delivered to a school partner https://www.readysetread.org/reading-tips daily 0.75 2022-02-17 https://www.readysetread.org/consejos-de-lectura daily 0.75 2022-02-17 https://www.readysetread.org/new-page-4 daily 0.75 2025-08-21 https://images.squarespace-cdn.com/content/v1/57956e4e9de4bb611c83c3f8/1597095339723-W0RMLNTRT2FTN93ET95Q/Book+Display.jpg 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